ASO Product Store Analyst - Casual Games

Homa is a gaming technology lab that gives game creators the data-driven tools and human expertise needed to turn their creative ideas into commercial hits. The technology we create is used by game creators around the world to create games that hit players' sweet spot, and the commercial jackpot.

Our “Homa Lab” platform gives game creators a comprehensive set of tools and solutions that lets them keep their eyes on new trends and ideas, execute real-time A/B testing of all their game's features through a no-code SDK, and distribute and monetize their games as well. It's a full end-to-end digital ecosystem that ensures developers are focused on the right idea, building games with every feature optimized, and distributing them at the right time, to people eager to play them, worldwide.

Does it work? Yep. Apps powered by our tech have been downloaded more than 1 billion times. And a lot of that is because we don't just sell our platform to clients and wish them well. We partner with them long-term, we make one hit, then we make some more. Homa is 50% a technology platform and 50% a collaborative, transparent partnership.

As a team, we're over 160 people and 34+ nationalities strong. Some of us are artists, some of us are business developers, engineers, entrepreneurs or former strategy consultants – but we're all here for the same thing: to take over the gaming industry by giving creators the data to transform their ideas into games played and money made.

Since inception, Homa raised a total of $165M to achieve this mission, with the participation of Headline, Northzone, Eurazeo, Singular, Quadrille Capital, Fabric Ventures and Bpifrance - along with renowned business angels, including King and FuboTV founders, and Spotify founder Daniel Ek’s family office.

Role & Missions—What you will do 🚀

As a Product Store Analyst, you will join our ASO team with a strong focus on our casual games portfolio. Working alongside other teams, you will take part in the development and deployment of the ASO strategy for casual games.

Your missions will be the following:

• Analyzing the store performance of Homa Casual Games, through data-driven analysis.
• Building on-meta and off-meta data strategies for the app listing in iOS and Android.
• Actively work with our Product, User Acquisition, and Data Analytics teams to increase games' store's visibility and KPIs.
• Define and implement ASO frameworks, processes, and practices to monitor, analyze and improve games' performances.
• Develop creative and effective ways to adapt the app listing in different target countries and increase the conversion rate.
• Find ways to get featured in the stores - Promotional content Google Play / In-app events Apple Store.
• Run ASO experiments and perform regular benchmarks to adapt and stay ahead of the competition.
• Constantly update and take advantage of new ASO features (CPP, Store Promotions, Custom Store Listings).

Requirements

If you’re creative, ambitious, and up for taking over the industry, we want you on our team.

• You have a strong interest in Mobile Gaming and you are up to date with the last market trends
• You have knowledge of ASO techniques and procedures. Previous experience managing ASO games is a big plus.
• You have great analytical skills that allow you to manage data-driven solutions to take action accordingly.
• You have experience using Google Play Console, Apple Store Connect, ASO tools such as AppTweak.
• Your great communication skills will allow you to work closely and efficiently with many different stakeholders.
• Fluency in English is mandatory
• Nice to have: Understanding of UA (User Acquisition) and ASA Certificate.

Our Culture—Who we are🪐

At Homa, we value brains over backgrounds and determination over degrees. We believe actual growth results from diversity — nationalities, backgrounds, skill sets, and personal experiences — all working towards a single objective. If you’ve got the smarts, energy, and motivation, no barriers keep you from going far.

We are the people behind the platform - the creative specialists giving creators the data needed to power up their creativity. At Homa, we live by three central values:

• Ambition: we put flags on summits. We set our goals ambitiously high and don’t shy away from the climb. We’re on a mission to take over an industry thick with incumbents who won’t go quietly into the night. To succeed here, you’ll need a highly metaphorical shield and a sword.

• Humility: we put our egos aside. We put our hands up. First to volunteer to help, second to high-five. Having an ego is natural, but letting it run the show is unhelpful to everyone. In the words of Mr. Lamar: Sit down. Be humble.
• Curiosity: we keep our eyes open. We believe the best way to know anything is to question everything. And to do that, you need open eyes and open minds at all times.

Benefits

Success is its own reward, but here are the perks as well.

• You’ll be working with top tier talent from 34+ countries
• Don’t live in Spain or have a right to work here? No worries, we offer a full remote option.
• You’ll have two annual reviews, meaning you’ll have two chances a year to prove you should be earning more.
• Don't speak Spanish and don't want to learn it? No problema, we work in English.
• See the world via team events + workation (the infamous company-wide Homa trip).
• We have a culture of continuous learning, supporting knowledge sharing & experience gaining through our learning platform.
• Essential benefits in Spain and specific locations: health insurance, lunch vouchers, etc.